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Match your QR code to your brand by changing the color of the code, the frame and the caption. Pick a ready-made color preset or set each color yourself.

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Before you start

  • These settings are on the Custom designs tab. For Branded designs, see Branded QR codes.

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Change the QR code color

1

Open the design step

In the builder, go to Customize & Download and stay on Custom designs.
2

Open Customization

Click the Customization chip.
3

Open the color picker

Click the QR Color field.
4

Pick a color

Choose a swatch on Palette, drag on Solid, or type a hex code such as #003323 into the field.
If your browser supports it, the popover shows an eyedropper button. Use it to pick a color from anywhere on your screen, such as your logo.
To go back to black, click the reset button (circular arrow) next to the field. It appears once the color differs from the default.

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Use a color preset

Frames come with color presets that set the QR code, frame and caption colors together.
1

Open Frame

Click the Frame chip.
2

Choose a frame

Pick a frame under Frame around the QR code.
3

Choose a preset

Pick a swatch group under Color presets.
You can still fine-tune each color on the Customization chip after you pick a preset.

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Settings

The builder uses solid colors. The background of a Custom design is white. See Backgrounds.

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Tips for scannable colors

  • Keep the code dark and the background light. Phone cameras read dark-on-light codes most reliably.
  • Keep strong contrast. Light grey, yellow or pastel codes on white can fail to scan.
  • Make the caption readable against the frame: don’t use the same color for Text Color and Frame color.
  • Test with a few phones before you print.

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Common issues

White isn’t allowed for QR Color, because a white code on the white background can’t be scanned. Pick a dark color instead.
The value isn’t a valid hex color. Use the #RRGGBB format, for example #0035cc.
These fields only appear when a frame is selected. Choose a frame on the Frame chip first.
Not every frame has presets, and the no-frame option has none. Pick another frame.
The contrast is probably too low. Choose a darker QR Color and test again.

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What’s next

Frames

Backgrounds

Add a logo

Print your QR code